It has been more than a month since you launched your website but there is hardly any number of footfalls on it, despite the fact that you are promoting some of the best products through it. Are you sure that you have optimized your online shop properly for search engines? You might have chosen the best web design studio, but that does not mean that they possess skills required to search engine optimize your site. Without properly implementing SEO, you can be sure that you will hardly notice traffic on your site. Remember, people are not aware of the products and services you are promoting through it.
When they want to purchase something online, they search for it through Google, check the first two search engine results page (ERP), and select a website from it, click on its link, visit the site, and complete their purchase. The small 150 words text that you see at the bottom of the search results also play a massive role in engaging the attention of the viewer and compels them to visit the website linked with it. If you are running a Nashville based online business, get in touch with a professional SEO Nashville company and hand over the job of optimizing your site to them.
Their professionals will discuss what you plan to promote and your target market (whether you want to promote your offers locally or globally) and make changes in the coding of your website. They will note down what you plan to sell through your online portal and research proper keywords and key phrases for it, generate long tail keywords, as well as LSI (latent search index) keywords. All of these increase the chances of your website appearing at the top of the SERP. The SEO agency will also engage the services of professional writers to write compelling and informative articles related to the services and products you are offering, and upload fresh content on a frequent basis, as this increases the chances of your website getting ranked higher.
The SEO professional will also study the tricks implemented by your competitors and use them on your website to boost the ranking of your online store for the local market. They will also remove heavy graphics from your landing page, as it increases the page load time. Remember, people will not wait for more than a couple of seconds for your page to load. If it does not, they will try shopping through a different online shop. Get your website’s SEO done by a professional, and you will see positive results after a couple of weeks.