Time has changed a lot since the early days of the internet when there were just a couple of online stores. Most of them used to stuff their websites with keywords and key phrases and always used to appear at the top of the search results. Things have changed a lot since then. You need to optimize your website properly for search engines so that it indexes your website and puts it at the top of the search result whenever someone searches for keywords and key phrases related to the products and services you are promoting.
A myth about SEO
Most people believe that including key phrases and keywords along with their long tail variants and latent search index (LSI) terms is more than sufficient to ensure that their website shows up at the top of the search engine results page (SERP). However, this is just the tip of the proverbial iceberg. You also need to have inbound links from highly ranked sites that belong to the same niche as that of yours.
Content is king
Google loves websites that are updated with rich and relevant content. Therefore, you have to have a blog on your website and update it as frequently as possible… at least once a week… containing details of the products and services you are promoting through your site.
Google loves fast loading websites
Google giver higher ranking to websites that load quickly. Therefore, remove the heavy and large images from your index page and replace them with small sized ones, linked to a different page that contains the big graphics and details about it. Remember to include an “Alt” tag with the image so that Google can understand what that picture is about. If possible try to use a keyword in the “Alt” tag.
Link your pages perfectly
Your main page should have links, pointing to the other pages of your site, at its top and bottom. Make sure that all of the other pages also contain a link back to the index page. This ensures that the spider crawler of search engines go through all of your website’s pages and indexes the contents therein properly.
Make your pages gadget-friendly
Considering that nearly 70% of people nowadays browse the net through their smartphones, it is important to code your website in such a way that it renders properly irrespective of the size of the display. You can achieve this by opting for responsive page design.
Hire a professional
Considering the number of algorithmic changes that Google is implementing on a regular basis, it is best to leave the task of your website’s SEO to a professional agency.